Staying Human in the Age of Data.
A smart and worldly man, Tobaccowala has produced a deeply informed book about brand marketing, data science, and humanity that is a remarkably lively read. Name another book about business (or any other subject) that in one breath urges the reader to acknowledge “the turd on the table” in the boardroom and references François Truffaut’s The 400 Blows and Joan Didion in the next. - Marketing+Strategy Magazine Best Business Books 2020.
Next month it will be five years (Jan 28, 2020) since my first book was published just before the March 2020 Covid shutdowns. Despite the unfortunate timing and two years of not being able to travel to events to support the book, it ended up selling many tens of thousands of copies and continues to do well notching sales of hundreds of copies every month five years later.
The reason for its continued success is that the ideas and perspectives in every chapter in the book, each of which can be read as a free standing book ( I always wonder why most business books are just one chapter or idea repeated over a dozen chapters) not only have aged well but in many cases are even more relevant today than when the book was issued.
For instance the book had a chapter on AI, Blockchain and Immersive Computing (AR/VR) though it was published five years ago ! The book had a chapter on how to manage cultures and lead when people are working in distributed places staring at screens long before the Covid lockdown. The book makes the case for continuous learning with a chapter on how to upgrade one’s operating system, a chapter on how to manage change so it sucks less and a chapter on why companies that do not have cultures that allow one to call out the turd on the table end up failing and defeating themselves.
Every prediction and perspective from five years ago have come true and people believe the book was written last month! Often I hear how the book has been a competitive edge for many leaders and companies and among the best investment they made for themselves or their teams.
Here is what the Economist Magazine when reviewing a number of business books wrote:
Perhaps the best of the books is Mr Tobaccowala’s. That is because the author, a senior adviser at Publicis Groupe, an advertising and communications firm, has a clear focus: how to ensure you can hire, then inspire, the right workers in the knowledge economy. “Employees who find work meaningful are highly productive, agile and committed,” he writes, adding that talented workers are in a more powerful bargaining position in the current economy. He also argues that companies can be too obsessed with data, and not enough with employee motivation: “The best businesses find ways to marry the math and the magic.”
The book is clearly written and full of sensible and practical suggestions. They include assessing all meetings to eliminate those that waste time and suggesting that all employees spend 20% of each month trying to enhance their skills.
Many people also buy it today because they believe the subtitle of staying human in the age of data is no different than how to stay human in the age of AI.
If the book was a bottle of Japanese or Scotch whisky it should cost more due to its wonderful aging and vintage but instead it is available for just over $8 including shipping on Amazon and Walmart this week.
Here is the Amazon Link. This is the Walmart Link.
I wrote an essay on why people should allocate some of their most valuable resource which is time (rather than a few dollars) reading my book which I have republished below.
So if you are looking for a gift for yourself or your team for this Christmas or want to see how some things never change despite all the hype and swirl of change you might want to read about the issues that were key 5 years ago which seem to be the same today.
Often to succeed in a world of change maybe we should focus on what does not.
Here is the beginning of essay from five years ago. You can read the entire essay and what dozens of leaders wrote about the book and all the places you can get it here
Why Should You Read My Book?
Time is all we have.
So why should you allocate a part of your most precious asset on engaging with this book?
Because my hope is that it will leave you seeing, thinking, and feeling differently about how to grow and remain relevant in transformative times.
How to grow yourself, grow those around you, and grow your practice, passion, or company.
How to remain relevant by understanding what it takes to make sense and thrive in a world of rapid technological, demographic, and global upheaval.
And it will do so by questioning much of what business takes for granted:
• Why data is often not the way forward and we may have too much of it;
• Why change sucks;
• Why having more—rather than fewer—meetings is better; and
• Why it is essential to have a culture and courage that calls out “the turd on the table.”
You not only will learn what makes great leaders but also how to deal with, or not become, a bad boss.
You’ll discover how to extract meaning from data and see poetry in the plumbing.
This book recognizes that while our world is increasingly filled with digital, silicon-based, computing objects, it is populated by people who remain analog, carbon-based, feeling creatures.
People like you.
And me.
Companies can choose to upgrade the skills of their people and reimagine the way they work or swap out their people and acquire new ways of working.
Often both are necessary.
This book is about upgrading the operating systems of people and companies by remembering the thinking-and-feeling component of the operating system.
A central premise is that successful individuals and firms can never forget the importance of people, their emotions, the culture of the organization, and what cannot be measured. I refer to this as the Soul of a Company.
This Soul is critical even as individuals and firms reinvent themselves for an increasingly AI-augmented, data-driven, networked and distributed, screen-based future.
As the world becomes more data driven and real-time twitchy, and as financial markets punish companies for failing to meet their goals, I worry that our short-term focus on numbers is destroying the long-term health of business, countries, and people. I worry we are losing our humanity in a world where modern, data-driven economies and cutting-edge technologies are seeping into all of life.
Yes, results, data, speed, and technology are keys for businesses to remain relevant and thrive. But while they’re necessary, they’re insufficient for long-term success.
Over the past five years, I have seen a significant tilt to the numeric, to the algorithmic, and to the measurable. This causes organizations to think short term, prize individualism, and adopt a mercenary mindset rather than think long term, prize teams, and adopt a meaningful mindset.
Increasingly there is a premium and a dominance on the quantitative, or what I call the spreadsheet, and a diminishment of the importance of the culture, humanity, emotion, and complexity of people, or what I refer to as the story.
Successful people and companies combine the story and the spreadsheet and by doing so restore the soul of business.
Here is the Amazon Link. This is the Walmart Link.
And coming on Feb 4 is my next book which is available for pre-order at all these places: https://rishadtobaccowala.com/rethinking-work
Rishad Tobaccowala has spent four decades rethinking and reinventing and now works across the globe helping leaders, teams and companies thrive in transformational times. More here: https://rishadtobaccowala.com/
Transformation, Leadership & Talent: A Conversation with David Kenny.
David Kenny is the Chairman of Nielsen, Best Buy and Teach For America.
He was the CEO of Digitas when it was bought by the Publicis Groupe where he served as a member of the Directoire, before joining Akamai as its President. David then became the Chairman and CEO of Weather Channel which was bought by IBM, where he served as SVP of Watson and Cognitive Solutions before joining Nielsen as its CEO. David began his career at Bain Consulting.
David joined me in person for a live audio and video taping of a special episode of What Next? the twice monthly global podcast I host, to share his distilled learnings on transformation, leadership and talent.
It is a 45 minute masterclass that everyone should watch or listen to.
In the following weeks some other amazing leaders from Jack Klues the driving force behind the creation of Starcom, Starcom Mediavest and what would with the merger of Zenith Optimedia, Digitas and Razorfish become Vivaki and Publicis Media, Ann Mukherjee who most recently was the CEO of Pernod Ricard USA and before that held major posts at SC Johnson and Pepsico, Seth Green the Dean of the University of Chicago Graham School, will be just a few of the extra-ordinary leaders sharing their thoughts about modern leadership. If you do not subscribe to What Next? you may want to. It is totally free like this Substack with no subscription fees and no advertising. Just amazing people in conversation with world class production and editing to help you grow and transform and see the light vs heat you up with enragement.
Today we have David Kenny.
The links so you can here the entire conversation are at the end of this post but here are the one dozen takeaways that will hopefully make you listen to David in his own voice and entirety.
Transformation.
Know where you are going: Transformation is not just about speed but also direction. It is important to know what one is transforming to. What matters is velocity of change which is a combination of speed and direction. Speed alone can kill if one does not know direction.
Roots and Wings: Transformation is successful if one remembers what we wish to retain from the existing business. If there is little or nothing we wish to keep then one should start with a blank sheet of paper but that is not the case for most businesses. In fact in many businesses the existing businesses while declining are very profitable and help fund the change. Also in successful transformations everyone and every part of the businesses is given an opportunity to transform. One cannot leave the past behind if legacy businesses are making money and it is very dispiriting to folks to believe they belong to the past while others are the future.
The importance of aligning with technology curves: Successful transformation requires a company and leaders to align with technology curves. Too early or too late one results often in failure. Sometimes the customer, the technology and the eco-system takes time to develop so it can scale and be cost effective.
A focus on Clients is not enough: Transformation must keep Clients front and center but in order to deliver for Clients many non Client facing parts of our organizations will have to transform including IT, Legal and Finance. New wiring, new contracts and new measurement are are part and parcel of transformation. The voice and inclusion of so called “support” functions is critical.
Leadership.
Leadership is balancing innovation and trust: Trust is key and driven by integrity. Integrity is when there is alignment between what a leader believes, says and does.
Both leadership and management are important but different: Leadership is about pioneering and deciding where to go. It is about making hard calls and is both future oriented and lonely. Management is ensuring one gets there. Many leaders are great managers but neither by themselves are enough.
Three keys to trust: Data, Intention and Transparency. Follow the data and share the data and adapt to the data. Be clear with intention and be transparent about decision making.
The best leaders are willing to admit they are wrong and are okay changing their mind: People trust people who say they are not sure or when new data comes in accept that they were wrong.
Talent.
To lead talent one must realize the importance of emotion and heart: People choose with their hearts and use numbers to justify what they do. Software is not just code but the soft skills of engaging, connecting and inspiring people.
Talent will be even more important in the future but talent will have to learn new technologies, be curious, be creative: There are so many ways to learn and those who do not will be left behind. If one is not upgrading oneself one is falling behind.
Diversity is critical to win in the marketplace: For AI to be trained right one needs diverse inputs. To compete one needs the best talent and they can come from everywhere. David made himself the Chief Diversity Officer for a year because he believes ensuring belonging, ensuring access to the best talent and ensuring the best talent is everybody’s job including the CEO’s and is the way to win in business.
Talent wants access to leadership : Leadership that is accessible to talent learn fast and see patterns and better understand what the opportunities and challenges are. An involved leader is a learning leader.
Here is the Spotify Link which includes video:
Here is the Apple Link:
Besides this Substack (free), and the podcast (free), I am also a published author and my next (second) book while not free is very reasonable ( about $20 in the US and will be available also on launch day much cheaper in my birth country of India in both print, audible and electronic). If you can please do pre-order between now and Feb 4 for yourself or your company ( huge discounts for 25 or more) . More about Rethinking Work here.
On Work.
Image by Joe Latimer using Midjourney.
Work is central to the human experience.
Along with our physical health and our family relationships, work is the other significant factor that impacts the quality of our lives.
Work is critical not only in that it provides us with a) income but also b) identity (what do you do? is one of the first questions any one new we meet asks), c) community ( many of our social connections are built around our work and industry), d) purpose and meaning and e) growth ( the challenges and connections of our job help grow us).
Work not only drives GDP but factors such as the unemployment rate, the age of retirement, and the opportunities for youth are central to all politics.
In 2020 Covid-19 created a major shock to the structure of work in myriad ways from our inability to work in the ways we were used to, the importance of certain kinds of work, where we worked and much more which many companies and countries are still grappling with.
Many knowledge industries are fixated today on the right combination of in person and distributed work to ensure they can manage the quality of their service, their cultures and the imparting and growth of skills.
While this is an important factor to consider, smart companies, and visionary leaders understand that fixating on where someone works is like moving shells on a beach when waves of change are about to crash onto the shore. It is not only the wrong question to ask (the question should not be how to get people back x days in the office but how to maximize the benefits of in person interaction while enjoying the flexibility and freedom distribute work affords) but even this question is trivial compared to what is coming…
Work will change more this decade than it has in the past five decades due to a combination of significant demographic shifts (aging and declining populations and multiple generations at work ), technology (AI, XR, Blockchain, Biotech), marketplaces (anyone can now access scaled technology and marketplaces to compete with large companies using a mobile device), atomized work (task vs jobs, the rise of gig work) where a majority of the US population in 2025 will be doing freelance work either full time or as a side gig to their main job, and completely new mindsets about the place of work in one’s life ( A majority of Gen-Z do not want to grow up like their parents , or become like their bosses and ask the question should we find time for life in a world of work or find time for work in a world of living a life? )
After a 43-year working career that I hope to keep going for another decade or two I have never been as excited about how extra-ordinarily amazing the future of work is going to be.
It is going to unleash, unfurl and unhook both individuals and companies from the way it was to the way it can be and let everyone re-imagine their firms and their careers.
Over the past five and a half years I have met with, advised, spoken with or for, over 150 companies in over a dozen countries from companies with 20 employees to those with hundreds of thousands across all industries.
Almost everybody I meet asks the same three questions.
Business Model Relevance: Is my business model still relevant and how do I future proof it?
Structural Relevance? Is my organizational design, existing partners, data and other skill sets still relevant and if not how can they be upgraded?
Personal Relevance: Am I still relevant? Do I have the right skill sets and the right leadership mindset to lead a new generation into a new era? (this last question usually requires some alcoholic libation before it is asked and maybe the most important)
Over the years it became clear that in addition to upgrading one’s own mental operating system, investing and partnering with the right people in areas from data to content, to technology, investing in and upgrading talent, rethinking category definitions, dealing with change and restructuring the organization for more agility and lower costs there was something even deeper and broader and more central that had to be addressed.
The very nature of work, what a worker is, and why should a company exist?
With everything we know now if we started with a blank sheet of paper and only some legal, scientific and economic constraints (need income and or must run a viable business) what factors should we consider and what frameworks should we use as each of us design our firms and or manage our careers to thrive and win in the future?
After many years of thinking and researching these topics, a year and a half writing and a year of fact checking, updating and editing by a team of professionals at HarperCollins my distilled learnings of everything I have discovered on how to thrive in the future of work is in production and available for pre-order. It is called Rethinking Work.
This book is for everybody who works, whether you are a longtime senior leader or a brand-new employee, whether you work in a large company or for yourself, and whether you work in a developed or developing market.
This book identifies the key trends and issues, suggests ways for each individual and leader to interrogate their beliefs, their structures and much more. It has a chapter for CEO’s and Strategists that build the case that most existing strategies will be challenged, a chapter for Finance professionals identifying how financials will need to be recalculated, a chapter for anyone working in talent, HR or People Development to show how the entire training and incentive systems of the present are not going to work and what to do about it and much more.
Most importantly it is for everyone of us that works and wants to seize the future and thrive.
Work is central to our lives and as it gets redefined, nothing is as important as being informed and provided with tools to thrive in the coming transformation.
To help you judge if this book is any good after my request below you will see a link to the entire opening section of the book. You can read what CEO’s, Chief Talent Officers, Deans of Universities, and even other authors of books about the future of work and the workplace from whom I learned while working on this book have to say. You will see the table of contents and the introduction. This should help you determine if the book is any good and worth spending twenty dollars on.
A Request.
The sales of a book are determined by many factors including quality of the book, whether the topic is in vogue, how well it is reviewed and the success of the marketing efforts.
A huge factor driving these is something that occurs before the book is published which are pre-orders. Pre-orders determine the size of the print run, how many books are ordered, the merchandising support and the marketing support.
My first book Restoring the Soul of Business: Staying Human in the Age of Data was successful because it had many thousands of pre-orders. It also anticipated distributed work before Covid, had a chapter on AI three years before ChatGPT, spoke of the importance of Blockchain when crypto was in a deep winter and Augmented reality before the Metaverse hype and sells hundreds of copies a month because it seems to have been written a few days ago and not five years ago!
It is why I am hoping you will pre-order today for a book that will be available for another two months (Feb 4, 2025). You do not have to pay till then and for those buying individual copies the actual price is likely to be closer to 22 US dollars vs 30 US dollars which will be reflected in the price guarantee that the various folks like Amazon and others offer. Please check your local retailer or Amazon for outside the US for options on how to order and time of delivery.
This LINK or this site : https://rishadtobaccowala.com/rethinking-work shows you all the places you can order including if you are in a position or interested in ordering more than 25 books for nearly half off. Many leaders have bulk ordered books for their teams and companies realizing it’s the best 20 dollars they can spend per employee.
This is a book that can help you as an individual or a leader.
Here is a link to the opening of the book (first 20 pages) that you can read or download.
It’s time for a rethinking for something so central to every person, firm and leader.
Rethinking Work.
Outside of our health and families, work is the most important thing we have.
It is going to be amazing believe me…
Rishad Tobaccowala spent 37 years in a spectrum of roles including being the Chief Strategist and Growth Officer of the Publicis Groupe a 106,000 person marketing and business transformation company before beginning a new career over five years ago as a company of one. Rishad helps people see, think and feel differently about how to grow themselves, their teams and their business through a combination of content creation, speaking and advising. More at https://rishadtobaccowala.com/
People.
image by peder 241 using Midjourney.
Everything is easy but people get in the way.
Every leader and every Board of Directors have strategy decks, PowerPoint slides and press releases about how they will forge into the future and transform themselves.
They will AI this and AI that.
They will re-organize this and downsize that.
They will buy this, divest that and merge this with that.
But the best laid plans fail to come to fruition
Because between the idea and the reality falls the shadow.
And the shadow are people.
People we define as employees, customers, partners, suppliers, stake-holders, users, members or audiences.
But they are people.
People like you and people like me.
And we sometimes forget to keep some things about people front and center.
An AI take on Pablo Picasso and Cubism using Midjourney
1. Companies do not transform people do.
Any transformation strategy that does not incorporate why the transformation is good for the various people involved is unlikely to succeed.
Just because it is good for the company does not necessarily mean it is good for the people. The change involved is often described as good when reality is that change that is imposed on anyone is scary and sucks.
The key questions that people ask is not how the strategy will allow the company to grow but how will it help them grow?
Grow their skills, opportunities, income, and options.
Spreadsheets are cool and calculating.
People are warm blooded and feeling filled.
People are messy and many folks do not want to deal with messiness.
But to transform a company is to transform people.
So aside from Strategies and M&A and Re-org plans the key are constant communication, aligned incentive plans where people are incentivized to do the new versus the old and significant training investment to close the gap from the skills of today to the skills of tomorrow.
Companies do not transform.
People Do.
Image by Vangardis using Midjourney
2. People will be the differentiator not the technology.
While technology is key to competitiveness and no company can remain relevant without embracing, adopting and incorporating technology very few companies have superior technology since most technology is developed by a few dozen companies that every one has access to and can utilize through licensing agreements.
AI is like electricity in that every company will need it to compete but it only a differentiator if one is competing with companies that do not use AI.
Just like no one goes around saying they are better because they have access to electricity since no company they compete with uses candlelight the same will be true about AI.
Having an AI strategy is not the point.
Determining how AI changes the strategy of the company including how to re-imagine itself in a world of new competitors and capabilities should be the focus.
That re-imagining unlike the efficiency and effectiveness deliverables that AI brings ( which every company must leverage to stay competitive and is primarily driven by technology) is dependent on the quality of the talent including that of the leadership.
The Internet required media companies to reimagine their business and very few of them like the New York Times crossed the divide. Most others moved slow and just ported their current business over to the Internet.
If the New York Times had decided to use the power of the internet only to gain subscriptions to the newspaper, find ways to make their printing presses work faster and used mobile to better manage the movement of their trucks they would not be where they are today. The future does need printing presses, trucks and paper and in such a world one had to reimagine.
In a world of AI and HI where HI is Human Intelligence. Human Inspiration. Human Interaction. Human Insight. Human Ingenuity. Human Imagination it will be people that will be the difference.
The impact of AI on people and organizations and leadership are key.
Every business may or may not be a technology business.
But every business is a people business.
Creator: Ralph A. Clevenger | Credit: Getty Images
3. People change slowly and therefore organizations need to start earlier to be ready.
Transformation is not like an expresso coffee but much more like slow percolating tea.
It takes its own time because it involves people and people adapt slowly.
To transform people go through a stage of transition like a caterpillar as it becomes a butterfly must go through the pupa stage.
Transformation are stages of transition, adaptation, and finding fit.
This takes months and often years and so a company that believes their industry might change dramatically two years from now should start adapting now.
Because people change slowly.
And if companies are to transform it can only happen when people do.
People.
They are what matter.
Avoiding Career Irrelevance.
The conflation of five major forces from 1)technology to 2) demographic change, to 3) the growing importance of marketplaces where one can access both resources or customers with minimal to no capital, to 4) the rewiring of work due to Covid and 5) the rise of an economy of free-lance workers and rise of the side hustle, will impact every job but particularly those of knowledge works very significantly.
The Career Implications.
While the future is often hard to predict one can be quite sure that in less than 500 days the current waves of change will grow into a tsunami, and everybody will be impacted in some way or the other.
1. We are now going to have 50-year careers: Extended life spans, limited government pensions, incentives for elder people to stay in the workforce, machine enabled work will have us working for multiple decades versus a 30-year career. Here is how to prepare for 50 year careers.
2. Life-Long Training and Education: Even three decades into a career well into the 50’s one may need to go back to school, re-skill and re-tool. And the days of saying “We will be retired before all these new things happen” will not be realistic. Investing in continuous learning will be key to stay relevant. Here is how to learn.
3. Jobs replaced by tasks: A job will not be a title, a position and a static role but a constantly changing number of tasks, outcomes and deliverables In a globalized and connected marketplace of unbundled and distributed work we will all become gig workers even if we spend long time in a firm since all firms will become increasingly agile and connected, looking to put the best people on the most appropriate tasks very much like the way Hollywood or TV production works.
4. We will be work in tandem with machines: Almost every job will leverage AI, and we will need to be comfortable with intelligent agents as co-workers. A company or individual working without AI will be like trying to compete without electricity and access to the Internet.
5. The trend towards “De-bossification” will intensify: The rapid delayering we see around us will accelerate as tenure, seniority and knowledge will give way to expertise, agility and ability to learn. More on De-bossification.
The keys to success will be a) what expertise one has, b) what do we make, create, build, and what outcomes do we deliver, c) how good are we at leading, training, and growing talent to unleash their potential and d) how rapidly can we learn and unlearn.
The big corner offices, the gauntlet of handlers, receptionists, and other awe-inspiring fear mongering scaffolding of the pre-2020’s will all be seen as the crutches of the insecure and the fearful causing most talent to rapidly re-route around such blockages and blockheads.
People’s “zone of influence” and “zone of impact” will be far more important than their “zone of control” or “size of kingdom”.
Three ways to ensure one remains relevant.
Here are three keys to thriving and remaining relevant.
1. Being in charge of our own career.
Today most people will work for 50 years while most companies last fewer than fifteen.
Even if your company has been around for a hundred years the talent team in any company is focused on serving the company you work for first versus you. They need to hire to their strategy, retain talent in some areas and exit talent in others, invest in skills the company needs now and for the future which might not be consistent with your career strategy, your continued need for income and different than the skills you need for now and the future.
Human Resource and Learning and Development teams are critical and important and can be a huge benefit to everyone, but the individual must decide how to utilize, leverage and strategically incorporate the resources of these teams.
Do not outsource your future to your company.
To oversee your own career is to have the optionality of leaving your existing company at any time with a high likelihood of improving your position and income.
Paradoxically when you do this you can focus on your job, stay long in your company and even adapt to soap opera drama at work because you know you have options.
Optionality will be the key to career power.
And your company by knowing that will also treat you well.
2. Thriving at our current gigs by operating like we are looking for one.
Too many people end up not being prepared when their company downsizes or their career stalls. They find that they do not have the skills that make them marketable, and their reputation and networks are deeply limited and often over indexing in their own industry which might be in secular decline.
a) Every individual should Google or ChatGPT themselves and work to improve the results by developing their own web presence, by being active on social channels, and participating in industry activities.
b) Begin another career while you are working on an existing career: There are many parallel careers one can run which are not in any way conflicted with or need to be hidden from your management.
These include writing, teaching, public speaking, advising non-profits or being active in industry or personal passions such as art, music and other civil or charitable events.
These help one build skills, create goodwill by helping others and giving back, expose oneself to new people and thinking which can help one’s current job and much more.
c) Build a reputation for expertise and generosity.
Leo Burnett taught us that relevance and likability are key to any brand.
Every individual should have relevant skills in transformative times and be known for their ability to help and work with others.
People known to have skills that are in demand and who are pleasant to work with tend to be the most successful
Expertise is essential and it is critical that one is known to be excellent in a few areas while being a generalist in many. Increasingly people will hire for tasks and needs and will not fill jobs and roles and it is far easier to fit if one is well positioned.
This 9 word exercise will help you discover what you should focus on and the skills you should hone.
Generosity is a great strategy for the following reasons:
1) being good to people who need help when we had a job will help us when we are in need
2) we should not make the mistake of conflating our company and position with our own reputation. People are genuflecting to our role not us, so we need to build our own expertise and brand in addition to the halo of our company.
3) If one focuses only on oneself without building one’s company’s brand or helping others build theirs it will backfire. We work for companies and if we do not keep them in focus they will note it. And our reputation is built on the quality of our work and relationships not just our postings.
Do the things you would do if you lost a job and had to find one.
Don’t wait.
Till it is too late.
3) Investing in four key skills.
a) AI: Whether we are an intern or a CEO we should allocate a few hours a week to keep honing our understanding of AI. This is too important to outsource completely to “experts”, “consultants” or someone else. Of course, many companies will need strategic advisors, technology consultants and more but unless one uses and builds AI muscle we will not be able to direct them or truly understand why AI even now is still under hyped. Read AI is Under-hyped and Upgrading our AI Quotient for more.
b) Communication Skills: Forget learning Mandarin or Coding but rather learn how to hone writing skills and become a great presenter in one’s native language. If the future is AI +HI a big part of HI will be world class communication skills. It can be learned, and it will make a difference. When everybody has the same knowledge it will be how we convince and inspire that will make the difference.
c) Making/Creating/Imagining/Building: Sooner rather than later all knowledge will be free so much of our existing expertise will matter less. Quantify how much of one’s job is about allocating, measuring, monitoring, delegating, and researching. These tasks which often are the majority of many jobs, but all these will be be done 100 X faster and 10X cheaper by technology.
We should ask how much time we spend making and creating things or asking questions to re-imagine our business and ourselves or building other people or our clients business versus processing stuff and sitting in meetings watching the same PowerPoint updated with new numbers every month!
d) Continuous Re-Invention: The day one believes one is a Master is the day one begins the road to disaster.
A key skill will not just be learning constantly but also unlearning and detaching from some past ways or beliefs. There is no going back but only moving ahead. Imagine if we came out of school today, would we act and behave the way we do or are we doing what we do because we believe 1) we will retire before change hits us, 2) we cannot learn new things because they are complicated or 3) because we do not have time.
We should not sell ourselves short.
Everybody regardless of age can re-invent. The ability to learn is cheap and there are many real world and online resources to tap.
Finally, growth and learning is key to life since the day we stop learning is the day we start dying.
Unless we plan to end our career in a year or less, we will have to begin future proofing right away whether we like it or not.