“For anyone thinking, “When will work norms return to what we remember from before the Pandemic?”, the answer is… “Never.”  It is time to fully understand the magnitude of change in the way companies and their workforces now engage with each other, and how this will continue to evolve.  Renowned futurist, Rishad Tobaccowala has always been several steps ahead of major change waves, helping companies to fully comprehend the underlying forces of these shifts so they can move to gain advantage and avoid irrelevancy.  In his book, “Rethinking Work”, Rishad uses data to illustrate profound changes employers are facing, and he covers technology that enables remote working, collaboration, and new forms of creativity where, of course, AI is playing a big role.  Importantly, the book dives deep into the mindset of workers, particularly newer entrants to the workforce.  Competition to hire and retain this next generation of workers will intensify, and Rishad prescribes approaches that will keep them motivated to perform.  Consider “Rethinking Work” as a handbook for re-thinking organizational structure, adapting new working and hiring policies, and creating platforms and environments that enable teams to do their best work.”

Sarah Fay, Chair Ziff-Davis and Former CEO of  Aegis Media America